Usability

Is your eCommerce application not returning the value that was expected? Usability tests and reviews by experts can increase conversation and customer satisfaction dramatically.

What can we do?

• Information Architecture
• Rapid Prototyping
• Usability Tests
• Accessibility Tests
• Usability Expert Reviews
• Industry comparisons reports
• User Tracking and Reports
• Performance analysis
• Standards compatibility analysis

Some of the top eCommerce sites are constantly trying to improve and optimize their customer experience. Good examples are Dell Inc and Amazon , but most of the sites are having difficulties to reach their objectives year after year with their website sales channel.

The web is not like print of a magazine, television or newspaper ads. The web is interactive and can display content for longer than 30 seconds. The key is to follow the KISS principle - "Keep it Simple, Stupid"!

Where does usability fit with design? Analyze what your customers truly want before deciding on the final design. Run usability tests in production during your redesigns, and especially if you have recently redesigned your site without any improvements in the results.

If your sales have decreased after the redesign, you should run usability tests.

The business benefits of adding usability to the website development process or redesign include:

• Increased productivity
• Increased sales and revenues
• Decreased training and support costs
• Reduced development time and costs
• Reduced maintenance costs
• Increased customer satisfaction